Forrester Revises Interactive Outlook, Will Account For 21% Of Marketing By 2014

Interactive marketing expenditures will reach $55 billion by 2015, accounting for 21% of all marketing spending, according to a new forecast released this morning by Forrester Research. The absolute dollar expenditures are essentially the same as one the research firm released in April, but it has revised interactive marketing’s share of total advertising spending, reflecting […]

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eMail Tops Online Ad Budget Change in ’09

According to a survey of marketing executives by Datran Media, E-mail leads all other channels by a wide margin in terms of performance for their companies. 80.4% of more than 3,000 executives surveyed chose e-mail as a strong advertising performer, compared to 56.8% who chose search, the second leading performer.

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Publishers Hire ComScore To Kill Off The Click-Through

Today, the Online Publishers Association published a report called “The Silent Click: Building Brands Online.” (See the presentation >) It’s a Power Point presentation designed to move beyond the “click” as a measure of online advertising success.  And not a moment too soon. In the beginning, the glory of Internet advertising was supposed to be […]

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Study: Mobile Internet Necessity, Not Luxury

Like the cell phones that preceded them, mobile data services–in particular, mobile Internet–are becoming less a luxury and more a necessity among U.S. consumers. And the expanded use of those services (also including mobile email, multimedia messaging and photo uploading) could explode in the next two years. According to a survey by Nielsen Company on […]

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