Coors Light Super Bowl Promo Leverages SnapTags

MillerCoors’ Coors Light is leveraging SnapTag technology to enable customized regional promotions as extensions of a national, sweepstakes-driven Super Bowl XLV campaign.   The brand is employing the mobile image recognition technology to achieve multiple, simultaneous objectives, according to Ryan Lindholm, client partner at Razorfish, Coors Light’s digital agency.

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Sponsorship vs. Media

Quite often sponsorships are lumped in with traditional media even though they offer distinct possibilities with unique attributes.  There are several reasons for this occurrence.  The biggest one is marketing budgets regularly do not include a line item for sponsorships.  Therefore, by default sponsorships fall under “media” dollars.  As a result sponsorships become media driven […]

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State Farm Sponsors Facebook Game

State Farm is continuing its quest to connect with younger consumers with the sponsorship of a popular social game on Facebook. The Bloomington, Ill.-based insurance company is launching a six-month ad campaign within the game Car Town that includes branded missions, virtual item giveaways and new State Farm-branded promotions that let players earn bonuses of […]

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Sports Marketing Is Back, NHL Leads Pack

Marketers are boosting their commitment to sports sponsorship. Major League Baseball, the National Basketball League, National Football League and the National Hockey League are reporting a combined 7.6% increase in sponsorship revenue in 2010 to $2.28 billion from $2.12 billion last year. The numbers come from IEG Sponsorship Report. The report says the spending rise […]

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Leader of The Pack: Internet Ads Outpace Traditional Media

Third-quarter results leave no doubt that the tentative recovery in the media business will also be unevenly distributed, with the Internet faring dramatically better than traditional media competitors in the print and broadcast world. This continues the long-term shift to digital media that was already in evidence before the economic downturn; it was simply accelerated […]

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