Coors Light Super Bowl Promo Leverages SnapTags

MillerCoors’ Coors Light is leveraging SnapTag technology to enable customized regional promotions as extensions of a national, sweepstakes-driven Super Bowl XLV campaign.  

The brand is employing the mobile image recognition technology to achieve multiple, simultaneous objectives, according to Ryan Lindholm, client partner at Razorfish, Coors Light’s digital agency.