This week’s highlights from the Sports Business world
- Mission Control: NJ Devils monetize social media efforts – One year after launching the Mission Control social media hub at the Prudential Center, New Jersey Devils officials say the team has begun to monetize the program, producing $500,000 in revenue from new and renewed marketing partnerships, according to Rich Krezwick, president of Devils Arena Entertainment. “Mission Control has been our lead in sales meetings, not just a throw-in,” Krezwick said. “I think we can do $2 million in our second year.” – Fred Dreier, Sports Business Journal – 1/9/12
- Madison Square Garden and Duracell Powermat announce new arena integrated marketing partnership – Duracell Powermat named the Official Wireless Charging Partner of MSG, NY Knicks, NY Rangers and NY Liberty. This is a great example of a new sponsor category, integration and providing a valuable service to the fans. After seeing similar charging stations at airports, this seems like a no brainer for sports venues. http://bit.ly/zMIpmp
- Great customer service from the LA Kings – I attended a LA Kings game on 1/7 after receiving tickets from a charity auction. To my surprise, I received a thank you email on the Monday (1/9) following the game. It included a brief thank you message along with links to a customer survey, game highlights and several promotional ticket offers. Great use of database marketing.
- Selig offered contract extension to 2014 – With baseball’s continued prosperity, it is no surprise the owners pleaded for Bud Selig to serve two more years at the helm. During the 2011 season over 73.4 million fans attended a MLB game. Under Selig’s watch 22 new stadiums have opened, franchise values are on the rise, teams are signing record TV agreements and there is league parity with 9 different World Series winners in the past 11 years. Most importantly, there will be 21 straight years of labor peace when the current deal expires in 2016.
- Sponsorship loses steam, but continues to outpace ad growth