This week’s highlights from the sports business world:

  • Super ‘Social’ Bowl and battle of the Ads – Marketing executives and fans of the show within the show (e.g. Super Bowl ads) will not have to wait until Monday morning to find out who won the advertising battle.  Several sites and apps will allow fans to vote or rank the ads in real time.  USA Today’s Super Bowl Ad Meter (http://usat.ly/ABIdzm) will incorporate a Facebook application which provides widgets across the web to allow viewers to vote and see results in real time.   Other sites like this one (http://brandbowl2012.com/) will provide real time rankings based on number of Tweets for each ad.  Nearly half the advertisers are offering some form of second screen application or social component to maximize their fan interaction. (http://bit.ly/ydBfN7 )
  • The New York Giants Boost Digital – The Giants are really stepping up their game when itcomesto social media surrounding their Super Bowl participation.  This is a great read on what they aredoing to interact with fans.(http://bit.ly/xiakBd)
  • Dbacks are the named the best workplace in sports – Having worked with the Dbacks directly in a variety of ways, they truly are a first class organization. This story is very moving and a great inside look at how they do things. – http://yhoo.it/Am6azJ


  • Kings launch mobile app – The LA Kings launched their new free mobile app last Friday for iOS and for Android this week.  It is loaded with great content including unique behind the scenes video, photos, podcasts, interactive rosters, schedule and scores to name several.  It also provides exclusive offers on tickets and merchandise.  Here is the press release for more detail: (http://bit.ly/ygVK28 )