Activation Best Practices

There is not a one size fits all solution when it comes to activation.  A lot depends on the marketing objectives of the sponsor and available assets.  Sponsors and properties alike are often looking for good ideas on how to make their deals work for them.  Here is a look at what a couple of […]

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Q&A with Bryan Srabian from the SF Giants

What social media initiatives did you try this season that worked well? We really expanded our social media efforts across multiple platforms this year including Pinterest, Tumblr, Google + and Instagram.  All of this fell under the umbrella brand message of “+ Together We’re Giant”.  This is an ongoing initiative where we want fans to […]

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