Measurement beyond impressions

The increasing demand from sponsors for more comprehensive measurement requires properties to go beyond impression numbers.  For the most part, end of the season recaps include nice photos of the sponsor’s assets along with impression summaries for TV visible signs and attendance figures.  Many properties are using third party vendors such as Repucom or Nielsen […]

Read More

Lessons from T-ball

I began coaching my 4 year old son’s T-ball team in February and ended up with much more than I bargained for.  To say it’s been a circus is putting it mildly.  I have a new found appreciation for teachers and coaches everywhere.  I expected many of the kids to not know how to hit, […]

Read More