Summer Watch List
In an effort to keep up with the latest and greatest in social activation, here are some examples from the sports world to check out this Summer.
Once again the SF Giants raise the bar in finding innovative ways to engage their avid fan base with their new @Cafe social media lounge at AT&T Park. The Giants are not the first to create a social media center (see NJ Devils Mission Control and the White Sox Social Lounge), but their take on this is unique. The area is open to all fans in attendance and includes a Pete’s Coffee making this an ideal place to visit on a foggy San Francisco night. Click here for more info:
Most sports properties strive to find ways to stay connected with their fans during the offseason. The Oregon Ducks are utilizing a variety of social media networks under the ‘Fast Forward to Fall’ umbrella to keep their fans engaged and build excitement for the upcoming football season. Click here for more info:
Many teams include a page on their web-site to aggregate all of their social media efforts, but the Galaxy’s new social hub presented by Chevrolet is an original. This is a destination for fans to access unique content, interact with the team and participate in a variety of promotions. (note: 88 Marketing worked with Chevrolet and the Galaxy on this project) Click here for more info:
Several teams are implementing new social rewards programs this year where fans earn points for being social around their team (e.g. Tweets, FB posts, etc.). Points may be redeemed for experiences, merchandise and tickets. To date there is little to no sponsor involvement, but the potential exists to easily integrate partners into the mix. Click here for more info: