New Year’s Resolutions

One simple definition for ‘Resolution’ is the act of finding an answer or solution to a conflict or problem.  Another is a firm decision to do or not to do something.  As the New Year begins many of us make New Year’s Resolutions.  The most common usually involve losing weight, quitting something, or making changes.  I like to take this time to set goals for the year both personal and professional.  Some years it works better than others, but it always gives me a sense of focus and a road map to follow as I strive for a balanced successful life.

In the Sponsorship world goals are often simply tied to hitting a number.  Of course this is important and the easiest way to keep score.  As an industry, let’s strive for more in 2016.  Let’s think beyond the numbers.  Here are five thought starters for managers, salespeople, client services and marketers to consider as we plan for a positive year ahead.

1.    Set goals (personal, group, organizational) and write them down

Establishing goals is half the battle.  One of my favorite quotes from the late Yogi Berra is “if you don’t know where you’re going, you might end up someplace else”.  Writing it down creates a commitment.  Even if you tuck it in a drawer or save it in a file, it is there to remind you and it leaves an imprint in your mind.

2.    Avoid status quo

It’s easy to say “if it isn’t broke, don’t fix it”, but it is tough to improve by doing the same thing year after year.  Wayne Gretzky, Michael Jordan, Magic Johnson, etc. were all considered the best during their prime, but they also were never satisfied.  Even after winning multiple championships and MVPs, they always found ways to get better.

3.    Make a difference

One of the best things about sponsorships is the opportunity to impact the communities we live and work in.  Impacting business can still be the top priority, but why not find ways to improve the lives around us at the same time.  Sometimes the little things can make the biggest difference.

4.    Lead the way

Leadership can come in many different forms regardless of your position, age or situation.  Lead by example, be first to try something, take chances, set the bar and don’t be afraid to fail.

5.    Start on 2017 now

The reality is most budgets and plans are set for 2016.  It is now time to execute.  It is hard to turn the page and look ahead to next year when this year is just beginning, but it is never too soon to start laying the groundwork for a successful 2017.