Sports Business Journal Spotlight: Jason Klein

Jason Klein offers his clients a mix of skills he picked up working for the Lakers in traditional sponsorship sales, at WCJ Sports on the agency side, as director of marketing for California Speedway, then on the property side with the Dodgers as director of sponsorship sales, and finally within a league on the digital […]

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philosophy

At 88 Marketing, our philosophy boils down to a simple premise: Listen and learn to determine client’s needs, goals, challenges and objectives. Then develop creative solutions while forming mutually beneficial partnerships.

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why 88 marketing

Why should you choose 88 marketing? Gain an insider’s perspective of the sports and entertainment landscape to help maximize use of marketing dollars to accomplish business objectives Access to an experienced sponsorship sales and marketing executive with a proven track record of building successful partnerships between brands and properties Insight and understanding of the digital world including […]

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Forrester Revises Interactive Outlook, Will Account For 21% Of Marketing By 2014

Interactive marketing expenditures will reach $55 billion by 2015, accounting for 21% of all marketing spending, according to a new forecast released this morning by Forrester Research. The absolute dollar expenditures are essentially the same as one the research firm released in April, but it has revised interactive marketing’s share of total advertising spending, reflecting […]

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