With the holiday season over and 2011 well underway, I’d like to welcome you to 88 Marketing’s new blog. The goal is to provide weekly commentary, insight and information regarding the world of sports marketing and new media. Since we are in January I thought we would first take a look what to watch for […]
Read More ›Jason Klein offers his clients a mix of skills he picked up working for the Lakers in traditional sponsorship sales, at WCJ Sports on the agency side, as director of marketing for California Speedway, then on the property side with the Dodgers as director of sponsorship sales, and finally within a league on the digital […]
Read More ›The Los Angeles Kings were finishing up a morning practice in Montreal, early in a two-week road swing in February, when word came down that the NHL had grounded defenseman Denis Gauthier for five games for a hit that rattled HD screens across North America. A tree had fallen in the forest, and the hockey […]
Read More ›At 88 Marketing, our philosophy boils down to a simple premise: Listen and learn to determine client’s needs, goals, challenges and objectives. Then develop creative solutions while forming mutually beneficial partnerships.
Read More ›Why should you choose 88 marketing? Gain an insider’s perspective of the sports and entertainment landscape to help maximize use of marketing dollars to accomplish business objectives Access to an experienced sponsorship sales and marketing executive with a proven track record of building successful partnerships between brands and properties Insight and understanding of the digital world including […]
Read More ›Interactive marketing expenditures will reach $55 billion by 2015, accounting for 21% of all marketing spending, according to a new forecast released this morning by Forrester Research. The absolute dollar expenditures are essentially the same as one the research firm released in April, but it has revised interactive marketing’s share of total advertising spending, reflecting […]
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