Swing for the fences!

This upcoming Monday fans around the country will witness some of baseballs biggest boppers like the Yankees rookie Aaron Judge and the hometown favorite Giancarlo Stanton slug it out in Miami at the T-Mobile Home Run Derby.  The long ball is back this season in a big way and everyone is swinging for the fences.  […]

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Why do 8 year olds love WWE?

My son turned 8 in January.  After playing organized baseball, basketball, soccer and football since the age of 4, his new obsession is suddenly the WWE.  Wrestling!  His buddy Phoenix (sounds like a wrestler’s name) from second grade turned him onto it.  Within weeks he now knows every wrestler’s name and backstory.  He knows the […]

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Engagement

Move over “activation”, the latest and greatest sponsorship buzzword is now “engagement”.  The definition of “engage” is to participate or become involved in or to get and keep someone’s attention.  Even though it may be overused, it is what most sponsors are looking for these days.  It is often referred to in the context of […]

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To endorse or not to endorse…

Celebrity and athlete endorsements are nothing new.  Over the years athletes helped sell soda, beer, cars, underwear, deodorant and even cigarettes.   In today’s celebrity driven pop culture, it is no surprise this is still extremely prevalent.  If done correctly, it can be very effective and many brands will attest to this.  There are also cautionary […]

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Playing the long game…

When it occurred to me I better start working on this Q3 e-newsletter I then realized the third quarter is already three weeks old.  This will be the 25th issue of the newsletter, but the first time I missed a deadline. Where did the time go?  I also came across a box of old baseball cards […]

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Breaking through the clutter

As a Sponsorship marketer for over twenty years, I’m begrudgingly accepting a lot of what we do as an industry doesn’t really work.  This is difficult to acknowledge, but the average fan does not notice or pay attention to the signs in a stadium, PA announcements, print ads and web banners.  They certainly don’t see […]

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New Year’s Resolutions

One simple definition for ‘Resolution’ is the act of finding an answer or solution to a conflict or problem.  Another is a firm decision to do or not to do something.  As the New Year begins many of us make New Year’s Resolutions.  The most common usually involve losing weight, quitting something, or making changes.  […]

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Key ingredients to a good Partnership Summit

Most properties conduct some form of a partnership summit.  I’ve attended, hosted and presented at dozens of them throughout the years.  Some are good and others are easily forgettable.  For those of you who play the role of host, it is not easy to plan and even more of a challenge to get the right […]

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Start with a plan

The calendar just passed the halfway mark and Summer is getting into full swing.  It is now time for many of us to begin planning for next year.  Before determining budgets and renewing any contracts, it may be worth spending a little time reassessing your strategy or developing a new one.  Begin by asking yourself […]

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It’s Mobile First, Middle and Last

With the new baseball season upon us hope is in the air.  Everyone is in first place for at least one day.  MLB hopes to surpass last season’s total of 73.74 million tickets sold across the 30 clubs.  The Dodgers just announced they are already at the 3 million mark before the first pitch is even thrown.  […]

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