World Cup impact in the U.S.

This past month, ESPN implored Americans to “catch the World Cup on television, online, and on your phone,” and the country responded. More than 120 million Americans tuned in to witness the excitement from South Africa as World Cup fever swept across the country. Both ESPN and the Spanish-language network Univision shattered previous viewership records. […]

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Top execs dish about social media strategies

What do senior management executives at CPG companies and retailers think about corporate social media strategies? Top executives were probed on this topic, along with many others, as part of the research for a just-released 2010 Grocery Manufacturers Association/PricewaterhouseCoopers financial performance report — and the insights gleaned are more specific and practical than marketers might […]

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38% of adults use mobile internet

As cell phones achieve something approaching ubiquity, growing numbers of U.S. adults are using mobile devices to access the Internet, according to the Pew Internet & American Life Project. Specifically, Pew found that 38% of U.S. adults who own a mobile device use it to access the Internet — up from 25% in April 2009.

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Digital sales drive NBA teams sponsorship sales

“The revenue is driven by an increase in digital sales and cause-related platforms,” said Chris Granger, senior vice president of team marketing and business operations for the NBA. Granger would not disclose the specific amount of total team sponsorship revenue. Digital sponsorship sales leaguewide have increased more than 30 percent in the last two years.

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Future of sports content on-line

The online content space is evolving quickly as new models for creating, distributing, and monetizing content are being iterated in real-time. Yahoo’s acquisition of Associated Content, Demand Media’s quick rise and impending IPO, and AOL’s doubling down on content with Seed.com have all been at the center of a raging debate about content’s future.

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intro

88 Marketing, LLC. provides the following services: Sports & entertainment marketing New media consulting Sponsorship representation Sales training Philosophy: Listen and learn to determine client’s needs, goals, challenges and objectives. Then develop creative solutions with a focus on achieving positive results.

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