88 Marketing turns 5!

Five years ago I reached a crossroad in my career and decided to take a leap of faith by starting my own company.  My son was 10 months old and we had just moved into a new house.  Looking back I am grateful for so many things.  Most of all, the constant support from my […]

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Pitching Tips

Baseball’s Opening Day is less than 3 months away, but this is not about how to throw a curveball or change up.  Most sponsorship sales pitches I see consist of a powerpoint presentation and little more.  This is much different than what is found in other areas of marketing.  It is standard practice for traditional […]

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Proposal Tips

This may be a little self serving since I see over 150 proposals throughout the year, but hopefully it will help you as well.  Here is a list of ten tips to consider… 1. Start with the important stuff Use data and relevant information to show why your property is a good match with the […]

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October Madness

Forget about March Madness.  We are now entering the October vortex where a confluence of sporting events wreaks havoc on our lives.  Well maybe I’m being a little overdramatic and maybe it’s just my life, but my calendar just went into overdrive.  The next 30 days will be filled with hours of playoff baseball, college […]

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Good Ideas Find Money

By now salespeople should know sponsors are looking for ideas and not just inventory.  However, coming up with ideas is not always easy.  I see a lot of proposals these days and they often leave me feeling disappointed, frustrated and uninspired.  Ninety percent of them look like this; your logo here, logo there, sign, booth, […]

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Negotiating Lessons From Little Leaguers

I recently completed another season of coaching my son’s (5) Little League team.  This year we did Coach Pitch so we threw to them and hoped they made contact.  Then prayed no one took a line drive to the face while daydreaming in the field.  Each week we practiced between 4 and 5 PM on […]

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The Sales Cycle

For those of you in sponsorship sales what you are about to read may be alarming.  If you are not at 99% of your goal by now for the year, there is a good chance you are going to come up short.  I know this may be difficult to hear and your boss definitely doesn’t […]

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Renewal starts on day one…

At many organizations renewal business doesn’t get the attention and reward it deserves.  I realize new sales is often where most growth occurs.  However, for every dollar you lose on failing to renew a sponsorship, you need to replace with one dollar of new money just to get back to even.  You could have a […]

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The Big 4-0!

Legendary baseball player Satchel Paige once said “How old would you be, if you didn’t know how old you are?”  Well I am turning 40 this week and this profound quote got me thinking.  If you ask my knees and back, they feel 50.  In my mind, I still feel 30.  If you look at […]

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Summer Watch List

In an effort to keep up with the latest and greatest in social activation, here are some examples from the sports world to check out this Summer. SF Giants @Cafe Once again the SF Giants raise the bar in finding innovative ways to engage their avid fan base with their new @Cafe social media lounge […]

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