Keys to great customer service

Companies like Nordstrom, Zappos and Disney are all industry leaders in regards to customer service and employee satisfaction.  When examining what common beliefs and practices they share, it seems like an obvious formula for success.  To begin, they don’t view themselves as sellers of clothes, shoes or tickets.  In their minds they are service providers […]

Read More

Measurement beyond impressions

The increasing demand from sponsors for more comprehensive measurement requires properties to go beyond impression numbers.  For the most part, end of the season recaps include nice photos of the sponsor’s assets along with impression summaries for TV visible signs and attendance figures.  Many properties are using third party vendors such as Repucom or Nielsen […]

Read More

Lessons from T-ball

I began coaching my 4 year old son’s T-ball team in February and ended up with much more than I bargained for.  To say it’s been a circus is putting it mildly.  I have a new found appreciation for teachers and coaches everywhere.  I expected many of the kids to not know how to hit, […]

Read More

Why we love working in sports

Most of us wanted to work in sports because we love it.  The opportunity to do something you are passionate about and earn a living at the same time.  It’s one of the secrets to success, right?  Unfortunately, we may get caught up in the day to day business, the grind or the stress and […]

Read More

What to watch for in 2013

As we head into a new year, here are a few sports business stories worth keeping an eye on. Mobile, Mobile, Mobile Mobile will continue to grow and dominate the new media conversation.  Advertising dollars are shifting towards mobile and some analysts predict it will surpass on-line as soon as 2014.  (eMarketer estimates U.S. mobile […]

Read More

Activation Best Practices

There is not a one size fits all solution when it comes to activation.  A lot depends on the marketing objectives of the sponsor and available assets.  Sponsors and properties alike are often looking for good ideas on how to make their deals work for them.  Here is a look at what a couple of […]

Read More

Q&A with Bryan Srabian from the SF Giants

What social media initiatives did you try this season that worked well? We really expanded our social media efforts across multiple platforms this year including Pinterest, Tumblr, Google + and Instagram.  All of this fell under the umbrella brand message of “+ Together We’re Giant”.  This is an ongoing initiative where we want fans to […]

Read More

Summer Olympics: What to watch for…

Many are calling the London Games the first ‘Social Olympics’.  It is crazy to think just two years ago in Vancouver popular social networks like Pinterest, Instagram and Google+ didn’t even exist.  Facebook had half its current number of users and Twitter was still in the bird’s nest.  As we approach the opening ceremony on […]

Read More

And now a word from our sponsors…

Most salespeople are focused on what they need to sell whether it’s cars, houses or insurance.  Unfortunately, selling sponsorships is often not very different with a goal of moving inventory and hitting a revenue number.  As a result, the needs of the buyer are frequently overlooked or ignored altogether.  How we approach potential sponsors, pitch […]

Read More

JOCKTALK vs WhoSay

Updated: 4/25/12 Last week former MLB All-Star Shawn Green along with co-founder Brendon Kensel announced the launch of a new startup social network designed for athletes and fans named JOCKTALK.  The goal is to create an engaging platform for athletes and fans to communicate with each other via text, pictures and video.  This will also […]

Read More
Page 3 of 1012345...10...Last »