And now a word from our sponsors…

Most salespeople are focused on what they need to sell whether it’s cars, houses or insurance.  Unfortunately, selling sponsorships is often not very different with a goal of moving inventory and hitting a revenue number.  As a result, the needs of the buyer are frequently overlooked or ignored altogether.  How we approach potential sponsors, pitch […]

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JOCKTALK vs WhoSay

Updated: 4/25/12 Last week former MLB All-Star Shawn Green along with co-founder Brendon Kensel announced the launch of a new startup social network designed for athletes and fans named JOCKTALK.  The goal is to create an engaging platform for athletes and fans to communicate with each other via text, pictures and video.  This will also […]

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The Future Sports Fan Experience

After attending this year’s SXSW Interactive conference in Austin, TX last month, I learned how the future sports fan experience will be symbiotic with technology and interactive media.  In many ways it already is.  Sports are primed to be a major influence in this sea change due to the inherent traits which are common amongst […]

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Sports Bucket List:

Like many people in the sports industry I am very blessed (and jaded) to have experienced some amazing sporting events in my life.   I witnessed Robert Horry’s game winning shot at the buzzer to beat the Kings in game 4 of the Western Conference Finals after being down 24 points.  I’ve attended numerous MLB […]

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IMG World Congress of Sports Recap

I attended the IMG World Congress of Sports for the first time this week held in Laguna Niguel.  This turned out to be a great networking opportunity and exceeded my expectations.  The impressive list of attendees included Presidents, CEO’s, CMO’s, senior executives and a number of sports industry legends.  IMG and the Sports Business Journal […]

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March Madness Facts & Figures

March Madness Facts & Figures: All 67 games are available on TV, on-line and mobile 6.45 million brackets submitted on ESPN (8.9% increase over 2011) 35 million people taking part in office pools according to NCAA 8.4 million hours spent at work watching games (consulting firm Challenger, Gray & Christmas) March Madness On Demand received […]

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This week’s highlights from the sports business world:

ESPN to stream conference basketball tournament games on Facebook – In the never ending pursuit of the highly coveted 18 to 35 year olds, ESPN will stream over 200 live conference tournament college basketball games on their Facebook page.  This is further evidence of the “TV everywhere” shift from content providers.  http://lat.ms/AxhDNz Along these lines, […]

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This week’s highlights from the sports business world:

Cristiano Ronaldo App Takes Soccer and Social Media Superstar Mobile – As apps continue to dominate the new media landscape, it makes sense the world’s most followed athlete will now have his own.  Ronaldo who plays for Real Madrid has over 40.4 million Facebook fans and 7.3 million followers on Twitter.  http://on.mash.to/w5sj0c The next two […]

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