This week’s highlights from the Sports Business world

Mission Control: NJ Devils monetize social media efforts – One year after launching the Mission Control social media hub at the Prudential Center, New Jersey Devils officials say the team has begun to monetize the program, producing $500,000 in revenue from new and renewed marketing partnerships, according to Rich Krezwick, president of Devils Arena Entertainment.  “Mission Control […]

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Sponsorships 101

With the variety of options to consider within your marketing mix, the topic of sponsorships is often discussed and whether relevant value exists.  More importantly, the question of how to properly secure the right sponsorship that will pay dividends for your company.  Before you begin the process there are a handful of questions to answer to […]

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Mobile and Social Media impact on sports

The sports landscape is evolving before our eyes with the proliferation of smartphones and tablets along with the exponential growth of social media.  This is no longer speculation as the numbers are indisputable.  Over 82 million people (approximately 35% of total mobile phone market) currently own smartphones in the U.S. according to comScore Inc.  The […]

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NBA Sponsor Dilema

With the NFL labor situation resolved and the regular season scheduled to start on time, league and team sponsors, media advertisers and the networks all took a collective sigh of relief.  When looking at the media landscape alone, most advertisers didn’t seem to be overly concerned or hedged their bets by purchasing the majority of […]

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