The 88 Marketing Blog

Goodbye 2020!

“Dance like there’s nobody watching, Love like you’ll never be hurt, Sing like there’s nobody listening…” and Activate like no one is there… The new year usually brings hope and optimism, which is needed now more than ever.  2020 is finally behind us. We all know how tough a year it was, but now it’s time […]

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2021

Normally October brings the start of the new NBA and NHL seasons. We are in the heart of college football and the NFL is humming along. The golf majors are in the rearview mirror, but not this year. This is 2020, a year like no other! This fall we are in the midst of the […]

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Life without sports…

By the time this goes out, the sports world will have been on pause for almost a month.  Sports may seem trivial at a time like this when people are out of work, sick or even dying.  However, for many of us sports plays a significant role in our daily lives and life without it creates a […]

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What to watch for in 2020

1)  Attendance Decline As the cost of going to a game rises and entertainment options expand, attendance continues to decline across the U.S. sports landscape.  The NFL saw another decline in attendance this season and reached the lowest point since 2004. MLB continued a twelve-year trend with another decrease in attendance for 2019 (down 1 million fans […]

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Springtime Activation

This time of year, hope springs eternal.  March Madness culminates with the Final Four, the MLB season is underway, and the NBA and NHL playoffs begin.  While there is a lot to watch, a few sponsor activations caught my eye.  One is as simple as a gift with purchase while the other two find new ways to engage […]

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What to watch for in 2019

Disney’s RSN’s: There is a lot of speculation as to how Disney sells the 22 RSN’s it acquired in the merger with FOX. Many believe FOX will reacquire these assets to compliment the national FOX Sports networks.  A single buyer will make things much easier, but others believe Disney may sell this piece meal.  Other buyers mentioned include […]

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Half Way to 90…

I turn 45 this week and my son innocently pointed out that I’m half way to 90.  I’m glad to know his math skills are up to par, but am I now middle aged?  Who knows if I’ll make it to 90 and what is middle aged anyway these days? The great Hall of Famer Satchel Paige […]

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Why Won’t You Take My Call?

It is prime sales season again.  Marketers are beginning to plan for next year and time is of the essence.  So why can’t I get you to take my call?  Why can’t we schedule a time to talk?  I can’t sell you something unless you talk to me!!!  Sound familiar?  We’ve all probably been here at some point in our careers.  Having […]

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Stream Big

I watched a ton of basketball these past several weeks having caught a bad case of March Madness.  Then came opening day for MLB followed by the Masters.  Don’t tell my boss, but some during work hours.  Most of which I watched on a simple 50” HDTV flat screen hung on my wall, but some […]

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Sponsorship Resolutions

1)   Ask Why? Why are we doing this or any sponsorship in the first place?  If we can’t simply answer this question, then we may want to reconsider.  Find your sponsorship mission statement. 2)   Ask What? Ask what are we trying to do and what are we getting out of this with each sponsorship.  Make […]

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