The 88 Marketing Blog

Springtime Activation

This time of year, hope springs eternal.  March Madness culminates with the Final Four, the MLB season is underway, and the NBA and NHL playoffs begin.  While there is a lot to watch, a few sponsor activations caught my eye.  One is as simple as a gift with purchase while the other two find new ways to engage […]

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What to watch for in 2019

Disney’s RSN’s: There is a lot of speculation as to how Disney sells the 22 RSN’s it acquired in the merger with FOX. Many believe FOX will reacquire these assets to compliment the national FOX Sports networks.  A single buyer will make things much easier, but others believe Disney may sell this piece meal.  Other buyers mentioned include […]

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Half Way to 90…

I turn 45 this week and my son innocently pointed out that I’m half way to 90.  I’m glad to know his math skills are up to par, but am I now middle aged?  Who knows if I’ll make it to 90 and what is middle aged anyway these days? The great Hall of Famer Satchel Paige […]

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Why Won’t You Take My Call?

It is prime sales season again.  Marketers are beginning to plan for next year and time is of the essence.  So why can’t I get you to take my call?  Why can’t we schedule a time to talk?  I can’t sell you something unless you talk to me!!!  Sound familiar?  We’ve all probably been here at some point in our careers.  Having […]

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Stream Big

I watched a ton of basketball these past several weeks having caught a bad case of March Madness.  Then came opening day for MLB followed by the Masters.  Don’t tell my boss, but some during work hours.  Most of which I watched on a simple 50” HDTV flat screen hung on my wall, but some […]

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Sponsorship Resolutions

1)   Ask Why? Why are we doing this or any sponsorship in the first place?  If we can’t simply answer this question, then we may want to reconsider.  Find your sponsorship mission statement. 2)   Ask What? Ask what are we trying to do and what are we getting out of this with each sponsorship.  Make […]

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Why do 8 year olds love WWE?

My son turned 8 in January.  After playing organized baseball, basketball, soccer and football since the age of 4, his new obsession is suddenly the WWE.  Wrestling!  His buddy Phoenix (sounds like a wrestler’s name) from second grade turned him onto it.  Within weeks he now knows every wrestler’s name and backstory.  He knows the […]

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To endorse or not to endorse…

Celebrity and athlete endorsements are nothing new.  Over the years athletes helped sell soda, beer, cars, underwear, deodorant and even cigarettes.   In today’s celebrity driven pop culture, it is no surprise this is still extremely prevalent.  If done correctly, it can be very effective and many brands will attest to this.  There are also cautionary […]

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Playing the long game…

When it occurred to me I better start working on this Q3 e-newsletter I then realized the third quarter is already three weeks old.  This will be the 25th issue of the newsletter, but the first time I missed a deadline. Where did the time go?  I also came across a box of old baseball cards […]

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New Year’s Resolutions

One simple definition for ‘Resolution’ is the act of finding an answer or solution to a conflict or problem.  Another is a firm decision to do or not to do something.  As the New Year begins many of us make New Year’s Resolutions.  The most common usually involve losing weight, quitting something, or making changes.  […]

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