Why do 8 year olds love WWE?

My son turned 8 in January.  After playing organized baseball, basketball, soccer and football since the age of 4, his new obsession is suddenly the WWE.  Wrestling!  His buddy Phoenix (sounds like a wrestler’s name) from second grade turned him onto it.  Within weeks he now knows every wrestler’s name and backstory.  He knows the […]

Read More

To endorse or not to endorse…

Celebrity and athlete endorsements are nothing new.  Over the years athletes helped sell soda, beer, cars, underwear, deodorant and even cigarettes.   In today’s celebrity driven pop culture, it is no surprise this is still extremely prevalent.  If done correctly, it can be very effective and many brands will attest to this.  There are also cautionary […]

Read More

Playing the long game…

When it occurred to me I better start working on this Q3 e-newsletter I then realized the third quarter is already three weeks old.  This will be the 25th issue of the newsletter, but the first time I missed a deadline. Where did the time go?  I also came across a box of old baseball cards […]

Read More

New Year’s Resolutions

One simple definition for ‘Resolution’ is the act of finding an answer or solution to a conflict or problem.  Another is a firm decision to do or not to do something.  As the New Year begins many of us make New Year’s Resolutions.  The most common usually involve losing weight, quitting something, or making changes.  […]

Read More

88 Marketing turns 5!

Five years ago I reached a crossroad in my career and decided to take a leap of faith by starting my own company.  My son was 10 months old and we had just moved into a new house.  Looking back I am grateful for so many things.  Most of all, the constant support from my […]

Read More

October Madness

Forget about March Madness.  We are now entering the October vortex where a confluence of sporting events wreaks havoc on our lives.  Well maybe I’m being a little overdramatic and maybe it’s just my life, but my calendar just went into overdrive.  The next 30 days will be filled with hours of playoff baseball, college […]

Read More

Negotiating Lessons From Little Leaguers

I recently completed another season of coaching my son’s (5) Little League team.  This year we did Coach Pitch so we threw to them and hoped they made contact.  Then prayed no one took a line drive to the face while daydreaming in the field.  Each week we practiced between 4 and 5 PM on […]

Read More

The Big 4-0!

Legendary baseball player Satchel Paige once said “How old would you be, if you didn’t know how old you are?”  Well I am turning 40 this week and this profound quote got me thinking.  If you ask my knees and back, they feel 50.  In my mind, I still feel 30.  If you look at […]

Read More

Lessons from T-ball

I began coaching my 4 year old son’s T-ball team in February and ended up with much more than I bargained for.  To say it’s been a circus is putting it mildly.  I have a new found appreciation for teachers and coaches everywhere.  I expected many of the kids to not know how to hit, […]

Read More

Why we love working in sports

Most of us wanted to work in sports because we love it.  The opportunity to do something you are passionate about and earn a living at the same time.  It’s one of the secrets to success, right?  Unfortunately, we may get caught up in the day to day business, the grind or the stress and […]

Read More
Page 1 of 512345