Renewal starts on day one…

At many organizations renewal business doesn’t get the attention and reward it deserves.  I realize new sales is often where most growth occurs.  However, for every dollar you lose on failing to renew a sponsorship, you need to replace with one dollar of new money just to get back to even.  You could have a […]

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Summer Watch List

In an effort to keep up with the latest and greatest in social activation, here are some examples from the sports world to check out this Summer. SF Giants @Cafe Once again the SF Giants raise the bar in finding innovative ways to engage their avid fan base with their new @Cafe social media lounge […]

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Keys to great customer service

Companies like Nordstrom, Zappos and Disney are all industry leaders in regards to customer service and employee satisfaction.  When examining what common beliefs and practices they share, it seems like an obvious formula for success.  To begin, they don’t view themselves as sellers of clothes, shoes or tickets.  In their minds they are service providers […]

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Measurement beyond impressions

The increasing demand from sponsors for more comprehensive measurement requires properties to go beyond impression numbers.  For the most part, end of the season recaps include nice photos of the sponsor’s assets along with impression summaries for TV visible signs and attendance figures.  Many properties are using third party vendors such as Repucom or Nielsen […]

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What to watch for in 2013

As we head into a new year, here are a few sports business stories worth keeping an eye on. Mobile, Mobile, Mobile Mobile will continue to grow and dominate the new media conversation.  Advertising dollars are shifting towards mobile and some analysts predict it will surpass on-line as soon as 2014.  (eMarketer estimates U.S. mobile […]

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Activation Best Practices

There is not a one size fits all solution when it comes to activation.  A lot depends on the marketing objectives of the sponsor and available assets.  Sponsors and properties alike are often looking for good ideas on how to make their deals work for them.  Here is a look at what a couple of […]

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Q&A with Bryan Srabian from the SF Giants

What social media initiatives did you try this season that worked well? We really expanded our social media efforts across multiple platforms this year including Pinterest, Tumblr, Google + and Instagram.  All of this fell under the umbrella brand message of “+ Together We’re Giant”.  This is an ongoing initiative where we want fans to […]

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Summer Olympics: What to watch for…

Many are calling the London Games the first ‘Social Olympics’.  It is crazy to think just two years ago in Vancouver popular social networks like Pinterest, Instagram and Google+ didn’t even exist.  Facebook had half its current number of users and Twitter was still in the bird’s nest.  As we approach the opening ceremony on […]

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And now a word from our sponsors…

Most salespeople are focused on what they need to sell whether it’s cars, houses or insurance.  Unfortunately, selling sponsorships is often not very different with a goal of moving inventory and hitting a revenue number.  As a result, the needs of the buyer are frequently overlooked or ignored altogether.  How we approach potential sponsors, pitch […]

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The Future Sports Fan Experience

After attending this year’s SXSW Interactive conference in Austin, TX last month, I learned how the future sports fan experience will be symbiotic with technology and interactive media.  In many ways it already is.  Sports are primed to be a major influence in this sea change due to the inherent traits which are common amongst […]

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