Q&A with Bryan Srabian from the SF Giants

What social media initiatives did you try this season that worked well? We really expanded our social media efforts across multiple platforms this year including Pinterest, Tumblr, Google + and Instagram.  All of this fell under the umbrella brand message of “+ Together We’re Giant”.  This is an ongoing initiative where we want fans to […]

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Summer Olympics: What to watch for…

Many are calling the London Games the first ‘Social Olympics’.  It is crazy to think just two years ago in Vancouver popular social networks like Pinterest, Instagram and Google+ didn’t even exist.  Facebook had half its current number of users and Twitter was still in the bird’s nest.  As we approach the opening ceremony on […]

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And now a word from our sponsors…

Most salespeople are focused on what they need to sell whether it’s cars, houses or insurance.  Unfortunately, selling sponsorships is often not very different with a goal of moving inventory and hitting a revenue number.  As a result, the needs of the buyer are frequently overlooked or ignored altogether.  How we approach potential sponsors, pitch […]

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The Future Sports Fan Experience

After attending this year’s SXSW Interactive conference in Austin, TX last month, I learned how the future sports fan experience will be symbiotic with technology and interactive media.  In many ways it already is.  Sports are primed to be a major influence in this sea change due to the inherent traits which are common amongst […]

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Sponsorships 101

With the variety of options to consider within your marketing mix, the topic of sponsorships is often discussed and whether relevant value exists.  More importantly, the question of how to properly secure the right sponsorship that will pay dividends for your company.  Before you begin the process there are a handful of questions to answer to […]

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Mobile and Social Media impact on sports

The sports landscape is evolving before our eyes with the proliferation of smartphones and tablets along with the exponential growth of social media.  This is no longer speculation as the numbers are indisputable.  Over 82 million people (approximately 35% of total mobile phone market) currently own smartphones in the U.S. according to comScore Inc.  The […]

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Social Media best practices

As companies and brands continue to develop their social media strategies, the question “what are best practices” is often asked.  Many marketers are feeling pressure to create a successful campaign using this innovative medium, which does not completely fit within traditional rules of advertising.  Others may think social media is somewhat trendy, but it is here to […]

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Top 5 Trends in Sports Social Media

I am not sure why, but people love lists.  They don’t even have to make sense, but if you tell someone you have the TOP 5 reasons why…they listen.  Well I am no different….  I like a good hook so here are my top 5 trends to watch this year for Social Media in sports […]

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