Social Media is the New Activation

The rapid growth of Social Media and mobile use is old news by now, but recently it appears brands and sports properties are really starting to figure out how to make it work for them.  In some respect it is still exploratory in nature with a “let’s try this and see what happens” approach.  In […]

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Coors Light Super Bowl Promo Leverages SnapTags

MillerCoors’ Coors Light is leveraging SnapTag technology to enable customized regional promotions as extensions of a national, sweepstakes-driven Super Bowl XLV campaign.   The brand is employing the mobile image recognition technology to achieve multiple, simultaneous objectives, according to Ryan Lindholm, client partner at Razorfish, Coors Light’s digital agency.

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Sponsorship vs. Media

Quite often sponsorships are lumped in with traditional media even though they offer distinct possibilities with unique attributes.  There are several reasons for this occurrence.  The biggest one is marketing budgets regularly do not include a line item for sponsorships.  Therefore, by default sponsorships fall under “media” dollars.  As a result sponsorships become media driven […]

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State Farm Sponsors Facebook Game

State Farm is continuing its quest to connect with younger consumers with the sponsorship of a popular social game on Facebook. The Bloomington, Ill.-based insurance company is launching a six-month ad campaign within the game Car Town that includes branded missions, virtual item giveaways and new State Farm-branded promotions that let players earn bonuses of […]

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Sports Marketing Is Back, NHL Leads Pack

Marketers are boosting their commitment to sports sponsorship. Major League Baseball, the National Basketball League, National Football League and the National Hockey League are reporting a combined 7.6% increase in sponsorship revenue in 2010 to $2.28 billion from $2.12 billion last year. The numbers come from IEG Sponsorship Report. The report says the spending rise […]

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Leader of The Pack: Internet Ads Outpace Traditional Media

Third-quarter results leave no doubt that the tentative recovery in the media business will also be unevenly distributed, with the Internet faring dramatically better than traditional media competitors in the print and broadcast world. This continues the long-term shift to digital media that was already in evidence before the economic downturn; it was simply accelerated […]

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Social Media & Sports

On September 21st, I attended the Sports 2.0 Digital Summit in San Francisco presented by Coyle Media.  The summit was well attended and included big name brands like Twitter, Facebook, ESPN.com, Yahoo Sports and others.  Teams, agencies and properties were also on-hand to discuss the latest trends in the digital space.   Social Media was […]

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Effective Sponsorships and Activation

Leading your company to integrated marketing success without breaking the bank Sponsorships and Activation. Everyone does it, right? Some more than others and some better than others. For the most part, most of us really only hear about who just closed the biggest deal. And the names usually repeat themselves, over and over. According to […]

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