Leader of The Pack: Internet Ads Outpace Traditional Media

Third-quarter results leave no doubt that the tentative recovery in the media business will also be unevenly distributed, with the Internet faring dramatically better than traditional media competitors in the print and broadcast world. This continues the long-term shift to digital media that was already in evidence before the economic downturn; it was simply accelerated […]

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Social Media & Sports

On September 21st, I attended the Sports 2.0 Digital Summit in San Francisco presented by Coyle Media.  The summit was well attended and included big name brands like Twitter, Facebook, ESPN.com, Yahoo Sports and others.  Teams, agencies and properties were also on-hand to discuss the latest trends in the digital space.   Social Media was […]

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Effective Sponsorships and Activation

Leading your company to integrated marketing success without breaking the bank Sponsorships and Activation. Everyone does it, right? Some more than others and some better than others. For the most part, most of us really only hear about who just closed the biggest deal. And the names usually repeat themselves, over and over. According to […]

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Benefits of On-line Activation

Activating sponsorships in today’s world is not easy.  What works for one brand or sponsor may not work for another.  Numerous challenges may exist such as a lack of resources, insufficient lead time or distribution issues.  Because of these challenges and the continued momentum in the digital space, more and more sponsors are turning towards […]

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Social media and sports

The Sports industry didn’t invent social media, but it definitely found its soul mate. From individual athletes using twitter to communicate directly with their followers, to teams finding new ways to engage with their fans, to even the World Cup bringing the world closer together throughout the one month tournament. In the coming months, this […]

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Relationship selling

Anyone who is in sales or has ever sold for a living knows the pressure of getting deals done. Most often the focus is on moving inventory, cold calling and quantity versus quality. What have you done lately and you’re only as good as your last sale are common themes. It’s SELL, SELL, SELL! There […]

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