Benefits of On-line Activation

Activating sponsorships in today’s world is not easy.  What works for one brand or sponsor may not work for another.  Numerous challenges may exist such as a lack of resources, insufficient lead time or distribution issues.  Because of these challenges and the continued momentum in the digital space, more and more sponsors are turning towards […]

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Social media and sports

The Sports industry didn’t invent social media, but it definitely found its soul mate. From individual athletes using twitter to communicate directly with their followers, to teams finding new ways to engage with their fans, to even the World Cup bringing the world closer together throughout the one month tournament. In the coming months, this […]

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Relationship selling

Anyone who is in sales or has ever sold for a living knows the pressure of getting deals done. Most often the focus is on moving inventory, cold calling and quantity versus quality. What have you done lately and you’re only as good as your last sale are common themes. It’s SELL, SELL, SELL! There […]

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World Cup impact in the U.S.

This past month, ESPN implored Americans to “catch the World Cup on television, online, and on your phone,” and the country responded. More than 120 million Americans tuned in to witness the excitement from South Africa as World Cup fever swept across the country. Both ESPN and the Spanish-language network Univision shattered previous viewership records. […]

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Top execs dish about social media strategies

What do senior management executives at CPG companies and retailers think about corporate social media strategies? Top executives were probed on this topic, along with many others, as part of the research for a just-released 2010 Grocery Manufacturers Association/PricewaterhouseCoopers financial performance report — and the insights gleaned are more specific and practical than marketers might […]

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