Sponsorships 101

With the variety of options to consider within your marketing mix, the topic of sponsorships is often discussed and whether relevant value exists.  More importantly, the question of how to properly secure the right sponsorship that will pay dividends for your company.  Before you begin the process there are a handful of questions to answer to […]

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Mobile and Social Media impact on sports

The sports landscape is evolving before our eyes with the proliferation of smartphones and tablets along with the exponential growth of social media.  This is no longer speculation as the numbers are indisputable.  Over 82 million people (approximately 35% of total mobile phone market) currently own smartphones in the U.S. according to comScore Inc.  The […]

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Social Media best practices

As companies and brands continue to develop their social media strategies, the question “what are best practices” is often asked.  Many marketers are feeling pressure to create a successful campaign using this innovative medium, which does not completely fit within traditional rules of advertising.  Others may think social media is somewhat trendy, but it is here to […]

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Top 5 Trends in Sports Social Media

I am not sure why, but people love lists.  They don’t even have to make sense, but if you tell someone you have the TOP 5 reasons why…they listen.  Well I am no different….  I like a good hook so here are my top 5 trends to watch this year for Social Media in sports […]

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MLB Fans – Younger Than You Think

It’s early April and across the country MLB fans are optimistic for their teams’ chances.  The old-timers reminisce about the glory days while the youngsters hear the stories and are eager to create their own.  Almost certainly more than any other American sport, baseball connects the generations as parents continue the tradition of taking their […]

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Top 5 Reasons to love Opening Day

1)      Your team is tied for first place, if only for a day.  You can put last season behind you.  There is hope this could be the year.  Who cares if they are picked to finish in fourth place again?  You never know what’s going to happen…. 2)      Giant American flags, fighter jets and fireworks.  […]

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Is Exclusivity Dead?

Many people within the industry are optimistic about the continued recovery of sponsorship spending since the recession hit.  For the most part things do look promising as leagues and teams announce new deals, overall sponsorship revenue growth and new TV contracts.  There are some staggering numbers as of late.  Farmers Insurance $700 million naming rights […]

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