news

It’s early April and across the country MLB fans are optimistic for their teams’ chances.  The old-timers reminisce about the glory days while the youngsters hear the stories and are eager to create their own.  Almost certainly more than any other American sport, baseball connects the generations as parents continue the tradition of taking their […]

1)      Your team is tied for first place, if only for a day.  You can put last season behind you.  There is hope this could be the year.  Who cares if they are picked to finish in fourth place again?  You never know what’s going to happen…. 2)      Giant American flags, fighter jets and fireworks.  […]

Many people within the industry are optimistic about the continued recovery of sponsorship spending since the recession hit.  For the most part things do look promising as leagues and teams announce new deals, overall sponsorship revenue growth and new TV contracts.  There are some staggering numbers as of late.  Farmers Insurance $700 million naming rights […]

The rapid growth of social media is old news by now. However, in sports, using this medium in a productive and meaningful way still may be intimidating and foreign to many. There is a growing disparity between properties that embrace social media and others that hold involvement in sites like Facebook and Twitter at arm’s […]

MillerCoors’ Coors Light is leveraging SnapTag technology to enable customized regional promotions as extensions of a national, sweepstakes-driven Super Bowl XLV campaign.   The brand is employing the mobile image recognition technology to achieve multiple, simultaneous objectives, according to Ryan Lindholm, client partner at Razorfish, Coors Light’s digital agency.

The NHL launched a Facebook campaign to promote its “Guardian Project” partnership with famed comic book icon Stan Lee, who along with a team of artists designed a superhero character for all 30 NHL teams. The campaign, which is called “Guardian 30 Match-Up,” has fans vote to determine the order in which each team’s superhero […]

Quite often sponsorships are lumped in with traditional media even though they offer distinct possibilities with unique attributes.  There are several reasons for this occurrence.  The biggest one is marketing budgets regularly do not include a line item for sponsorships.  Therefore, by default sponsorships fall under “media” dollars.  As a result sponsorships become media driven […]

State Farm is continuing its quest to connect with younger consumers with the sponsorship of a popular social game on Facebook. The Bloomington, Ill.-based insurance company is launching a six-month ad campaign within the game Car Town that includes branded missions, virtual item giveaways and new State Farm-branded promotions that let players earn bonuses of […]

Marketers are boosting their commitment to sports sponsorship. Major League Baseball, the National Basketball League, National Football League and the National Hockey League are reporting a combined 7.6% increase in sponsorship revenue in 2010 to $2.28 billion from $2.12 billion last year. The numbers come from IEG Sponsorship Report. The report says the spending rise […]

Third-quarter results leave no doubt that the tentative recovery in the media business will also be unevenly distributed, with the Internet faring dramatically better than traditional media competitors in the print and broadcast world. This continues the long-term shift to digital media that was already in evidence before the economic downturn; it was simply accelerated […]