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On September 21st, I attended the Sports 2.0 Digital Summit in San Francisco presented by Coyle Media.  The summit was well attended and included big name brands like Twitter, Facebook, ESPN.com, Yahoo Sports and others.  Teams, agencies and properties were also on-hand to discuss the latest trends in the digital space.   Social Media was […]

Leading your company to integrated marketing success without breaking the bank Sponsorships and Activation. Everyone does it, right? Some more than others and some better than others. For the most part, most of us really only hear about who just closed the biggest deal. And the names usually repeat themselves, over and over. According to […]

Activating sponsorships in today’s world is not easy.  What works for one brand or sponsor may not work for another.  Numerous challenges may exist such as a lack of resources, insufficient lead time or distribution issues.  Because of these challenges and the continued momentum in the digital space, more and more sponsors are turning towards […]

The NY Jets released a social video game in Facebook to feed the fans’ love for football. The Ultimate Fan becomes the first NFL-backed game in the social network to generate revenue through virtual goods and product placement sponsorships.

My brother and I still have the scars from fighting each other as we raced to the kitchen, diving like Wes Welker for the morning sports section.

As the number of bilingual Hispanics increases, a notable percentage are still watching more than an hour a day of Spanish-language TV. Research from Nielsen shows that 24% of Hispanics who speak English mostly at home watch between one and three hours of TV a day broadcast in Spanish.

In case you haven’t heard, sports marketing has been out of fashion since the onset of “The Great Recession.” Of course, there are those who disagree with that analysis.

The Sports industry didn’t invent social media, but it definitely found its soul mate. From individual athletes using twitter to communicate directly with their followers, to teams finding new ways to engage with their fans, to even the World Cup bringing the world closer together throughout the one month tournament. In the coming months, this […]

Anyone who is in sales or has ever sold for a living knows the pressure of getting deals done. Most often the focus is on moving inventory, cold calling and quantity versus quality. What have you done lately and you’re only as good as your last sale are common themes. It’s SELL, SELL, SELL! There […]

This past month, ESPN implored Americans to “catch the World Cup on television, online, and on your phone,” and the country responded. More than 120 million Americans tuned in to witness the excitement from South Africa as World Cup fever swept across the country. Both ESPN and the Spanish-language network Univision shattered previous viewership records. […]