38% of adults use mobile internet

As cell phones achieve something approaching ubiquity, growing numbers of U.S. adults are using mobile devices to access the Internet, according to the Pew Internet & American Life Project. Specifically, Pew found that 38% of U.S. adults who own a mobile device use it to access the Internet — up from 25% in April 2009.

Read More

Digital sales drive NBA teams sponsorship sales

“The revenue is driven by an increase in digital sales and cause-related platforms,” said Chris Granger, senior vice president of team marketing and business operations for the NBA. Granger would not disclose the specific amount of total team sponsorship revenue. Digital sponsorship sales leaguewide have increased more than 30 percent in the last two years.

Read More

Future of sports content on-line

The online content space is evolving quickly as new models for creating, distributing, and monetizing content are being iterated in real-time. Yahoo’s acquisition of Associated Content, Demand Media’s quick rise and impending IPO, and AOL’s doubling down on content with Seed.com have all been at the center of a raging debate about content’s future.

Read More

Sports Business Journal Spotlight: Jason Klein

Jason Klein offers his clients a mix of skills he picked up working for the Lakers in traditional sponsorship sales, at WCJ Sports on the agency side, as director of marketing for California Speedway, then on the property side with the Dodgers as director of sponsorship sales, and finally within a league on the digital […]

Read More

Forrester Revises Interactive Outlook, Will Account For 21% Of Marketing By 2014

Interactive marketing expenditures will reach $55 billion by 2015, accounting for 21% of all marketing spending, according to a new forecast released this morning by Forrester Research. The absolute dollar expenditures are essentially the same as one the research firm released in April, but it has revised interactive marketing’s share of total advertising spending, reflecting […]

Read More

eMail Tops Online Ad Budget Change in ’09

According to a survey of marketing executives by Datran Media, E-mail leads all other channels by a wide margin in terms of performance for their companies. 80.4% of more than 3,000 executives surveyed chose e-mail as a strong advertising performer, compared to 56.8% who chose search, the second leading performer.

Read More

Publishers Hire ComScore To Kill Off The Click-Through

Today, the Online Publishers Association published a report called “The Silent Click: Building Brands Online.” (See the presentation >) It’s a Power Point presentation designed to move beyond the “click” as a measure of online advertising success.  And not a moment too soon. In the beginning, the glory of Internet advertising was supposed to be […]

Read More

Study: Mobile Internet Necessity, Not Luxury

Like the cell phones that preceded them, mobile data services–in particular, mobile Internet–are becoming less a luxury and more a necessity among U.S. consumers. And the expanded use of those services (also including mobile email, multimedia messaging and photo uploading) could explode in the next two years. According to a survey by Nielsen Company on […]

Read More
Page 6 of 7« First...34567