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According to a survey of marketing executives by Datran Media, E-mail leads all other channels by a wide margin in terms of performance for their companies. 80.4% of more than 3,000 executives surveyed chose e-mail as a strong advertising performer, compared to 56.8% who chose search, the second leading performer.

Today, the Online Publishers Association published a report called “The Silent Click: Building Brands Online.” (See the presentation >) It’s a Power Point presentation designed to move beyond the “click” as a measure of online advertising success.  And not a moment too soon. In the beginning, the glory of Internet advertising was supposed to be […]

Like the cell phones that preceded them, mobile data services–in particular, mobile Internet–are becoming less a luxury and more a necessity among U.S. consumers. And the expanded use of those services (also including mobile email, multimedia messaging and photo uploading) could explode in the next two years. According to a survey by Nielsen Company on […]

U.S. ad spending declined for the fifth consecutive quarter during the second quarter of 2009, and while the rate of erosion moderated slightly from the previous quarter, a top industry economist says it still isn’t clear whether demand for advertising is actually improving. “While it’s tempting to interpret this as a positive indicator that things […]