We start with objectives to determine what the best strategy is. What are we trying to accomplish? Who is the target? Where is the best place to reach them? What does the competitive landscape look like? Is this a good fit with the brand? How will this impact other stakeholders? What resources will be needed to support? All of these questions and more are factored into a customized strategy in collaboration with each client.
A proprietary data driven model is used to evaluate opportunities. Each proposed asset is assigned a value based on a variety of data points including impressions, earned media, hard costs, etc. This is broken out in detail along with an overall summary and recommendation. We also screen and respond to all incoming solicitations based on each client's criteria.
Having purchased and sold thousands of sponsorships for a wide range of brands and properties, 88 Marketing shares a unique perspective when it comes to negotiating deals on clients' behalf. With a creative and solutions oriented mindset, we secure the most value possible with a fair yet firm approach. What we save clients on the front end most often pays for itself and our services.
Securing sponsorships is just the beginning. Bringing it to life is where the magic happens. Starting with objectives, we build customized activation plans in collaboration with each partner ranging from fan engagement, lead generation, business development, community support, employee participation, and more. We work with each property to manage the process and hold everyone accountable.
Each sponsorship comes with a mix of assets with unique specs, deadlines, formats, etc. Using a cloud based platform, we track all of this in one place while working with internal and external stakeholders to make sure everything is delivered, fulfilled, and measured. As an extension of the client, we work directly with each property on a daily basis to manage relationships and provide oversight.
Whether it is a large scale on-site activation or a smaller internal employee function, we provide a turnkey solution with event conceptualization, production, display design/fabrication, technology integration, custom lead generation, VIP experiences, event management, and staffing (e.g. brand ambassadors).
Social Media plays a critical role in Sponsorship. Activation often starts and finishes with Social, wether it's supporting a sweepstakes, product launch, or fan engagement. We collaborate with clients and properties to develop custom content, promotions, and influencer campaigns across multiple platforms.
From start to finish, we develop sweepstakes designed to engage fans, capture data, generate leads, drive retail, leverage assets and IP rights. This includes rules, creative, insurance, and prize fulfillment. We have worked on hundreds of sweepstakes big and small with case studies to draw from for new campaigns.
In the end, we need to know results to see how each sponsorship is delivering against the return on objectives and investment (ROO/ROI). We work with each property to provide data, measurement, and reporting based on each client's requirements. This may include third party research, sales figures, impressions, engagement, quantitative and qualitative data.